The traditional (Sales) business of Longrich is one of the most important channels of Longrich that combines professional sales and marketing teams which are responsible for brand and product planning, promotion, financial planning, customer development and provide assistance to thousands of consumer.

The product line in this section covers: skin care, personal care, household, child care products such as Longrich SOD hand cream which has been leading the market for nine years sales first, Longrich Snake Lotion, toilet waters, cosmetics and make-up products distributed through an important retail network and point of sales in China, international and domestic KA stores, local supermarket, wholesale market and small to medium-sized grocery stores.