On November 21, volunteers from Longrich Loving Foundation paid a visit to hearing & vision impaired people in Qingdao. The team brought for all our friends many Longrich hand cream and other winter protection products which were distributed to over 20 people that day. Under the initiative of Qingdao Disabled Persons Federation and Qingdao Charity Federation, a movie time was specially organized for all the physically challenged people presents during that icy day. 

Compared with common films, the film-watching session had much more voiceovers, narrations, subtitles, sign languages, which enabled the vision or hearing-impaired people better understand and enjoy their movie,  an all-new experience of ‘film watching’ for many of them as  they were attending the event for their first in life. The activity had for theme ‘’ Barrier-free Movies for the Physically Challenged ’’. After watching the ‘’ IP Man ’’, a martial arts film, Mr. Sun, a vision-impaired man commented that he was deeply touched by the patriotism and perseverance of the hero in the movie. 

Ms Liumin, Longrich Qingdao Branch Office GM, in turn emphasized that for vision-impaired people, their hands are their eyes which helps them feel the world, she added by saying that Longrich hand cream is a famous and top-selling product of its kind in China and hope it’s going to provide tender care to all our friends who are physically challenged. This type of charitable activity was first launched in Shanghai in 2009, which was not introduced in Qingdao until this year.