The 19th edition of China Beauty Expo 2014 opens its door to the public in Shanghai 

                    on May O7th at the Shanghai New International Expo Center. 

                 With 120,000 sqm gross exhibition area, it is considered to be the largest beauty and cosmetics 

                 trade show in the world.

                 The crowd represents one of the success marks for the Expo. 1,657 exhibitors, coming from 22 

                 countries and regions. Right after the official opening hour, Longrich stand (W1 D009-W1D16) attracted

                 over 2000 customer through its promotional application tool – Scan Wechat QR Code/ Get a prize. 

                 Beauty professionals, models and the media also has played an important role in the promotion of the

                 event. Mr Zhiwei Xu, the chairman of Longrich was interviewed and honored by Youku and few other

                 local media 

                  This year Longrich has focused on a new brand named ‘’Fruity‘’ a cosmetic product with

                  external packaging color in white and red which expresses the secret for beautiful skin condition 

                  and other three kinds of products - Snake oil lotion - Hand creams and - Floral water – all with

                  upgraded packaging quality and formulation.

                Longrich OEM/ODM business section for cosmetics items was represented at the China Beauty Expo 

                (Hall E5) for the first time this year.  With the completion of its new and modern plant, the company

                re-ensures to beauty agents and all international cosmetics partners, high-quality products, safety with

                advanced production technology and affordable cost.